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Swallow / Open

How Swallow enabled Open to enter the UK market fast with flexible, self‑serve pricing

At Open, the goal is bold and clear: deliver embedded car, home and travel insurance through digital-first experiences for brands and consumers across Australia, New Zealand, and beyond  .

When expanding into the UK, Open needed a way to quickly onboard underwriters, launch competitive products, and adjust pricing models—including taxes, endorsements and renewals—with minimal engineering effort  .

That’s where Swallow stepped in.

Why Open partnered with Swallow

Open required a scalable, self-serve pricing platform that could handle:

  • Rapid onboarding of UK underwriters
  • Complex product-specific pricing and underwriting logic
  • Seamless multi-channel deployment with governance

Swallow’s platform allowed Open to own this entire process without heavy engineering involvement.

What we’ve achieved together

Our collaboration with Open led to:

  • 3× faster go-to-market in the UK
  • Embedded insurance products were launched in record time  
  • 10× quicker model updates
  • Pricing tweaks, tax adjustments and renewals became near-instant to push live  
  • 8× lower cost to run pricing operations
  • Swallow’s platform proved far more cost-effective than legacy enterprise solutions  
“Swallow’s platform allowed us to enter the UK market rapidly while keeping our pricing model flexible and adaptable to different tax and regulatory environments.”
Rishin Patel, Chief Product Officer, Open  

A shared commitment to embedded insurance

Open and Swallow share a vision: make insurance seamless, flexible and embedded into everyday services. We’re proud to empower Open’s UK launch, and look forward to supporting their continued growth across regions and product lines.